You Love Selling. You Hate Updating the CRM. Same.
Now capture the conversations your meeting recorders can’t—in 60 seconds.
Because nobody joined sales to fill in the CRM! And not EVERY meeting can be recorded!
The conversations that move deals often happen off the record. Coffees. Lunches, Operating Theatres. Factories. Dinners - you know the ones! And those meetings can’t be recorded.
Then the juiciest deal details disappear somewhere between one meeting and the next.
Friday afternoon then arrives - and suddenly it’s you, the CRM and a very unreliable memory.
Plot twist - nobody ever made CRM updates easy (let alone fun) for the salesperson. So we did.
Debrief captures what matters, structures it and makes it CRM-ready - or syncs it straight in.
You get more time to sell, more opportunity to earn commission and fewer evenings doing admin.
And bonus - your Manager gets an accurate CRM and forecast - without sending the dreaded “quick pipeline update?” message.
Less admin. More selling. Everybody wins.
Launching October 2026.
Join the waitlist to say good riddance to boring (but yes, necessary) admin.
The conversations that move deals happen off the record.
Debrief makes sure they're never forgotten.
And your CRM knows all about them.
of a sales exec's week is actually spent selling — the rest goes to admin, data entry, and chasing their own notes
30%
$12.9M
lost annually per organisation, on average, from poor CRM data quality
79%
of sales teams miss forecast by
more than 10%
26%
average CRM adoption rate, despite billions spent rolling it out
The details that WIN deals happen off the record.
From 60-second voice note to fully updated CRM.
1
CAPTURE
Talk naturally for 60 seconds after a meeting. Debrief prompts you on key topics as you go
AI converts the voice note into CRM-ready fields - what’s next, stakeholders, risks, deal stage. You review and approve before anything saves.
2
STRUCTURE
Approved data flows straight into your connected CRM.
No company integration yet? No worries! Debrief gives you an end-of-day summary to easily copy/paste to your CRM - nothing delayed or reliant on your memory.
3
SYNC
Sits inside Debrief and updated directly from your mobile.
See exactly where your territory stands, without having to open your CRM. What a dream!
4
PIPELINE & FORECAST
WHY YOU’LL ACTUALLY WANT TO USE IT
Reasons to believe, not a feature table.
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Every decision we make starts with “Does this make the salespersons life easier?”
Not another tool forced on you - or AI note-taker that doesn’t make updating the CRM (or your life) easier.
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Fits between meetings, from your car, at lunch, even in the bathroom (if you really must) - not when the working day ends and your real life begins!!
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Works without a meeting recording — no setup, no awkward permission-seeking from your customer - just talk immediately after and let Debrief do the rest.
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Individuals: Debrief gives you a daily CRM-ready summary—just copy, paste and you’re done for the day!
Enterprises: Maps to your CRM automatically without forcing a single rigid format on every rep.
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No CRM connected at your org? Grab your own Debrief account. You get an end-of-day summary to quickly copy into your CRM in seconds, instead of capturing it from memory at the end of a long day (or week if you’re one of those reps!).
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Forecasting and pipeline management designed for the person doing the selling (that’s you!) - not just your manager's dashboard.
PS. This is ONLY version one - you should see what’s coming. Bye bye admin and hello to a lot more commission-making!
All your frequently asked questions
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No! The whole idea is that Debrief operates the way a salesperson (you) does! Not the way your organisation tells you you have to do it. But the great news is, they still get the information they need - and you stay off your Manager’s naughty list!
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No! There are plenty of tools that already capture recordable meetings - and they’re great. But they can’t capture everything - especially the juicy details told to you offline!
Debrief helps you quickly and effectively capture details from meetings that can’t be recorded.
You know the ones. Lunches. Coffees. Dinners. Operating theatres. Factories. Or even Paddocks!
And we all know that those meetings are where the real deals are done!
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Well firstly - maybe you should ask them to get it!
But if they don’t want to make their salespeople way more productive and have a pipeline that’s up to date, no problem! We thought there might be one or two stragglers!
So, we made sure that you can use it without them!
Create your own account, start using and Debrief will create a CRM-ready daily summary for you to copy and paste straight into your CRM at the end of the day!
Plus, it remembers everything - and tracks every customer promise before it comes back to haunt you.
Let Debrief become your working memory!
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We think October 2026 might just be the happiest month of your working year!
Make sure to hit the Waitlist Button to be the first to be notified! Priority pricing will also be offered to founding Debriefer’s.
Ready to ditch the admin and chase commission instead?